This is a definite must-read for anyone in marketing and/or advertising, and it’s great for anyone just wanting to understand a little bit more about human nature. Also, seeing Americans through the eyes of a Scot is eye-opening (forgive the play on words there).
J.J. Robertson gives insight into what Americans consider The Perfect Day and our unique views on money, work, and beauty/the aging process.
An extensive bibliography is included in case you want to delve in further.
I received this book for free through a Goodreads giveaway in exchange for an honest review.