Are You Buying This?


Are You Buying This?

This is a definite must-read for anyone in marketing and/or advertising, and it’s great for anyone just wanting to understand a little bit more about human nature.  Also, seeing Americans through the eyes of a Scot is eye-opening (forgive the play on words there).

J.J. Robertson gives insight into what Americans consider The Perfect Day and  our unique views on money, work, and beauty/the aging process.

An extensive bibliography is included in case you want to delve in further.

I received this book for free through a  Goodreads giveaway in exchange for an honest review.


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